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DOXA Unveils Sub 300β: A Modern Twist on a Diving Icon

DOXA, a brand synonymous with pioneering professional diving watches, has announced the launch of its latest creation, the Sub 300β. This model, arriving in five vibrant colorways, marks a fresh chapter in DOXA's storied 130-year history, appealing to both new enthusiasts and long-standing fans.

The Evolution of the DOXA Sub Series

DOXA's journey in revolutionizing dive watches began in 1967 with the SUB concept – the first of its kind to be widely available. This groundbreaking model, water-resistant up to 300 meters, featured a novel unidirectional rotating bezel with dual dive time and depth indications based on US Navy’s no-decompression tables. The SUB 300's iconic orange dial became a symbol of underwater adventure, even garnering attention from Jacques-Yves Cousteau.

The innovation continued in 1969 with the SUB 300T Conquistador, the first dive watch to integrate a helium release valve (HRV). This feature, essential for saturation diving, allows trapped helium to escape during decompression, thus safeguarding the watch from damage due to pressure buildup.



The 300β: A Contemporary Interpretation

Today, DOXA presents the Sub 300β, a modern reinterpretation of its classic design. The 300β retains the essence of its predecessors while incorporating contemporary design elements for a new generation of collectors. Key features of the new model include:

  • A slimmer profile: Despite retaining the 42.50mm stainless steel case, the new Sub 300β boasts a sleeker 11.95mm height for a more refined look and feel.
  • Enhanced aesthetics: The Sub 300β features a black ceramic bezel, a sunburst-finished dial, and a screw-down crown, elegantly balancing sportiness and luxury.
  • Versatile and functional: The watch maintains a water resistance of 30 ATM, ensuring it remains a capable tool for professional diving.
  • Multiple color options: Available in Professional, Searambler, Caribbean, Divingstar, and Aquamarine, the wave pattern dials inject fun and vibrancy into the design.


Strap Options and Movement

  • Strap choices: The Sub 300β comes with a rubber strap, with a stainless steel bracelet available upon request.
  • Movement: Powered by a Swiss automatic movement, the watch promises a 38-hour power reserve.


Availability and Pricing

  • The DOXA Sub 300β series is now available for purchase on DOXA’s website.
  • Pricing starts at $2,250, making it an accessible option for enthusiasts looking for a blend of tradition and modernity in their timepiece.


DOXA's Sub 300β series represents a bold step forward, fusing the brand's rich heritage with contemporary design trends. It's a watch that not only pays homage to the spirit of sea exploration but also adapts to the changing tastes and needs of today’s watch enthusiasts.

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