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 WatchesGuild was launched in January 2021 out of our passion for watches. We started to publish content covering the latest news, our collections and the market trends. Our site grew and 2022 we redesigned the site to make it more user friendly.

 In June 2022 our site reached 50,000 unique visitors and we reached 2,000 email subscriber all over the world. A small idea started to grow and to sustain the site we launched an affiliate marketing program, where we may get paid commission on products purchased through our links to retailer sites.

 This program doesn’t change or influence what we write, publish and cover. We have no affiliation with any watch brand and we are independent from the luxury watchmaking world. We have no incentive to pick a brand over a watch over another. We don’t have any pressure or mandate to cover new releases. A reader that buys a watch or a watch part and returns their purchase because the recommendation is bad, we make no affiliate commission. And we are not in the business to copy and paste watch brand press releases.. The decisions we make regarding articles we publish on our site are always driven by our editorial guidelines and standards, not by affiliate deals or advertising relationships.

 Our articles take weeks to get published. Some watch reviews take months and requires validation with expert. The watches we try on for reviews are often our collection or some of our closest friends allow us to try them on and have them for a full review and photo shooting. We rely on our own passion and where we don’t know we gather information with historical collectors in Hong Kong and Italy. We read forums, portals, (many other watch blogs) and we and gather the latest from the market by sensing the pulse of what the actual customers and watch lovers care about.

 In a world where each single watch brand is keen on selling we aim to be led by our passion and high-quality content that helps our reader to find information they look for, watches often not covered in the mainstream blog and find our content entertaining.

 Every week we receive several emails – they vary from watch identification, validation, rarity, genuineness report, and watch lover simply wanting to be in touch with us. Feel to reach out to let us know if you need advice and we are always happy to exchange idea and help. In most cases we are able to answer — and when we simply can’t find anyone in our network to help you out— we will try to find the best person to speak to.

If you think there are watches and topic we should be covering, let us and know, our team is always keen to explore the world of watches.

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