Recently, Professional Watches spotted subtle watch price changes on Rolex.com: Rolex started this year with increased retail prices. Professional Watches reported that some of Rolex’s most outstanding timepieces have already gone up by about 3.4% on average.
The Oyster Perpetual and Day-Date, among other pieces in the brand’s Classic Watches collection, experienced the smallest increase. However, timepieces in the Professional Watches collection, including the GMT-Master II, Daytona, and Submariner, have skyrocketed in price. To be more specific, the Oyster Perpetual, a 41mm stainless steel Ref. 124300, is now $6,159 as opposed to 2021’s $5,900. On the other hand, the stainless steel Submariner Ref. 124060 is now $8,950, which is a 10.5% increase from 2021’s $8,100.
We should probably expect it, but there isn’t any word yet as to whether other luxury brands will copy Rolex. The Rolex brand has always been one of the most coveted watch brands globally, considering its sales in 2021. For instance, the Rolex Daytona, Submariner, and Datejust are three of the top five most popular wristwatches of 2021.
It isn’t the oldest watch brand or even the most stylish, but its pieces are more accessible to the masses than most. As far as designer watches go, Rolex’s timepieces are comparably more “affordable” and accessible than other luxury watch brands.